| The challenge of any website is to convert visitors into | | | | and a green screen out there out there offering cheap |
| paying customers. It is well known that web visitors' | | | | video clips on the web. |
| attention span is very short, and on average, a | | | | Checklist before you choose a filming company:- |
| website says goodbye to half its visitors in the first | | | | - The sound quality needs to be crisp and clear. |
| seven seconds ! This trend is exacerbated by the fact | | | | - High definition film cameras and specialist lighting |
| that text and graphics offer no personal touch or | | | | access.. |
| human interaction that can persuade or guide the | | | | - Page scrolls up and down without juddering or |
| visitor towards staying longer and taking positive action. | | | | moving the video. |
| There is no friendly face to lead the visitor through the | | | | - Quick upload times for video that do not impact on |
| sales funnel. | | | | your own site. |
| Quite simply, just text and graphics are passive. Period. | | | | - Video encoding that maintains the integrity and |
| The future is interactive video through new web video | | | | security of your own website. |
| technology that allows you to add a presenter to your | | | | -Statistics and marketing information provided from |
| web site, turning it interactive and making your | | | | useage panel.. |
| response rates soar. This technology is one of the | | | | - Easy modifications to how, when and where the |
| most effective, easy-to-do and economical marketing | | | | video plays. |
| solutions available on the Internet. Most users have | | | | - Subtitle facility to comply with disability laws or if |
| seen a very significant increase in their conversions | | | | sound is turned off. |
| with a very short payback period due to the low cost | | | | - Ongoing development and technical support. |
| of applying bespoke videos. Presenters can greet, | | | | 2) First impressions need to create impact! Select a |
| educate, motivate, guide visitors to important sections, | | | | production company with a large selection of talent. Be |
| introduce products and services, highlight what's new, | | | | sure to view a showreel of your presenter before you |
| ask for a sale or lead to any other action that you | | | | make your final selection. This will be the person |
| want your visitors to take. | | | | representing your company's products, services and |
| You are free to use your imagination for ways to | | | | image. |
| utilize this technology for your business website, but | | | | Confirm with others in your organization that they are |
| here are a few creative applications others have used | | | | appropriate brand faces. Make sure the video |
| it for :- | | | | company owns their own talent agency. They are |
| Standard Walkout: As a borderless video on your | | | | more likely focused on the continuous development of |
| home page or throughout your site. You can | | | | their actors. |
| experience borderless video on your own site by going | | | | 3) Script length: This should be 1 minute or less for the |
| to | | | | home page. Make the message clear and concise. |
| Interactive Video: Integrating a Web Presenter with | | | | Feel free to direct your visitor to other pages of the |
| interactive flash graphics, photography and impacting | | | | site. Establish why you are the right company for the |
| text. | | | | job. Briefly explain your products or services or |
| Virtual Training platforms: video training modules; "how | | | | convey a call to action. Be sure it is 1 minute or less |
| to" manuals;FAQ's and video newsletters. Virtual | | | | soas not to lose the visitor's attention. |
| background technology and live actors improve the | | | | 4) Cookie ControlThe visitor experience is an important |
| viewers' retention of the message while delivering an | | | | feature of your site. Be sure to select a company that |
| entertainment value that makes it enjoyable to learn. A | | | | has video player features like "cookie control" that lets |
| company save thousands in DVD or print production, | | | | you select how many times a day/week an individual |
| customer service and postage. | | | | visitor sees the video each time they visit your site. |
| You can choose and customize your own actors to:o | | | | They don't need to hear the video over and over with |
| Reflect accurately your company's look and feel.o | | | | each visit as this will become very annoying. Be sure |
| Deliver what you want said and how they say it in any | | | | their video player has features you like. |
| language.o Wear any particular wardrobe fom smart | | | | 5) Compare apples to apples. There are no 2 |
| to casual to Genghis Khan! | | | | companies that produce internet videos that have the |
| Here are your 5 secrets to creating great video results | | | | same prices. Note that cheaper is not better ! The |
| with the right company:- | | | | most expensive video is the one that gets least |
| 1) Use a specialist, experienced in internet video | | | | response. In this business, you get what you pay for. |
| production, who understands how to get maximum | | | | Just because a company has a green screen and a |
| response. There are lots of amateurs with a camera | | | | camera,does not make them proficient in their field. |