| Has this happened to you? | | | | and hard work are the keys to the kingdom. |
| You get everything ready. All your materials organized | | | | If you're determined and committed, you're bound for |
| and lined up. You're so excited. You create this | | | | success. Look at the figure skater Evan Lysacek |
| awesome pitch, send it out, you're clear you're going to | | | | winning the gold medal in this past Winter Olympics. He |
| be a star… and then nothing– crickets chirping. You | | | | had been constantly criticized for being too athletic and |
| check your email vigilantly and still nothing. The next | | | | lacking a degree of "artistry" that gold medal winners |
| day, the same thing — no response. And next | | | | have to have. But that didn't stop him. Evan's coach |
| week, still nothing. What gives? And then you make a | | | | says he's the hardest worker he's ever coached. All |
| fundamental mistake. You decide you can't do PR. | | | | that hard work paid off. All that patience and |
| Look, even fully baked pros hear those crickets | | | | perseverance led to success for him and it'll do the |
| chirping sometimes. It's just a fact of life in the wacky | | | | same for you. What's the saying? It takes 10 years of |
| world of PR. But they don't give up. (Remember that | | | | preparation to be an overnight success. So if you |
| 80′s song by Peter Gabriel and Kate Bush? "Don't | | | | really want to make a difference, PR has to be a |
| Give Up" could be your new theme song). Sometimes | | | | component to your business. But I hate to break it to |
| all it takes is another pitch. Shake things up a bit by | | | | you; it might take some time. But if you want to be a |
| trying a variety of different things and you'll | | | | household name, master the skills necessary, be |
| stumble upon the right message that resonates with | | | | patient and persevere through all the obstacles that |
| the media. But don't quit. Be patient, grasshopper. You | | | | might come your way. |
| must persevere. Just like with anything you do, practice | | | | |