Always Be Recruiting!

Dave Kurlan wrote an outstanding post: Benchreporting to me). With each of those people, I had a
Strength - The Key To Replacing Salespeople. Hedevelopment plan in place-I wanted to prepare them to
mentioned that managers must always be recruiting.be able to step into the new role when and if the time
It's such a simple concept, but I am constantly amazedcame. That development plan included not only
at how few managers-at all levels do this.coaching, but developmental experiences (e.g. special
Here's how the cycle goes. We have a bad performerprojects), training and other activities. Every manager
in place, we worry about firing the person, because itmust have a succession plan in place-not only for
leaves an open territory...too often we think coveragemanagers, but for everyone in the organization-"who
is more important than quality. Maybe the managerwill I bring in if I need to replace a sales person?"
might start looking casually for someone, but theManagers must always be recruiting-even if they don't
normal day to day events slow the process down,have the headcount or a "req." By recruiting, I don't
consequently nothing is done for too long.mean a formal posting of a job or engaging a head
Or it may go like this: One day, our star performerhunter. The manager should always be networking,
walks in and resigns. We panic-she's going to leave alooking for great talent. At conferences, in meetings,
huge gap in our organization. We immediately look tomaybe through tools like LinkedIn. A manager should
back-fill the position. In our haste to fill the position, wealways have at least half a dozen people they would
may reduce our standards recruiting the wrong person.like to hire, if the occasion presents itself. This doesn't
The death spiral accelerates.....mean offering them a job, it just means getting to
Recruiting high quality people-even in this candidate richknow them well, understanding what their strengths
job market takes time. In my world, B2B, finding topand weaknesses are, exploring their own aspirations,
notch sales people takes at least 90 days, oftenexploring how well they might fit into your organization.
longer. Add to that the onboarding time and you haveWhen the time comes (it is never if), you will be able to
a cycle of as much as 18 months before a personpick up the phone and call one of these people. Some
gets fully productive. Great managers significantlymay be happy in their current roles and not willing to
reduce that time by always having candidates to backmove, but several may be interested in a new
fill jobs in their back pockets (and by having great onopportunity. You get a great replacement, months
boarding programs-but I'll write about that later.)sooner than you normally would.
Organizations like GE and IBM have long been famousGreat managers have succession plans in place for
for the succession planning. For every role-at least inevery role in their organization. Great managers are
the executive and senior management levels, theyalways recruiting. If you lost one of your key people
have identified candidates that can potentially fill thetoday, can you pick up the phone and call half a dozen
each job. In every managerial or executive role I havepotential replacements tomorrow? If you can't, you
held, I maintained a list of people that could back fill meneed to start recruiting.
(as well as succession plans for all the managers