| A small minority of people like some veteran recruiters | | | | his friends, family or employees it will definitely |
| mistakenly believe that you can do without great | | | | strengthen your case. Employers always believe in |
| cover letters. They could not be more wrong. Many of | | | | minimizing any risks especially when it comes to hiring, |
| these folks simply dislike receiving poorly written | | | | hence the interviews, background checks, credit |
| generic cover letters. The absence of a letter of | | | | checks, drug tests and aptitude testing routine. |
| introduction clearly signifies a lack of desire on your | | | | Therefore, it stands to reason; the ultimate door |
| part to any employer. If writing and marketing yourself | | | | opener would be a personal referral from his inner |
| effectively is not strength, simply use a pro resume | | | | circle. Why all this careful screening of candidates for |
| writer to help. The best cover letters will distinguish you | | | | employment? |
| as a serious candidate worthy of an interview. | | | | Because the only real motivation for hiring a new |
| Your resume should be strictly business and 100% | | | | employee is it allows the employer to earn three to |
| factual. Cover letters however, are the place to | | | | five times the employee's salary in profits. Basically, it is |
| emphasize all of your less tangible attributes, which | | | | all business and return on investment. Therefore, when |
| may not necessarily fit into the skills, talents and abilities | | | | a hiring goes wrong, it also costs the company |
| area of your resume. Isn't having a consistent positive | | | | significant profits as well. Thus, let your resume brag |
| attitude over a long term stay at an employer very | | | | about all of your experience, but keep your cover |
| important? Isn't having the vision, faith and ability to think | | | | letter reserved for why you are and will continue to be |
| big critical in many professions? Isn't confidence an | | | | a great contributor to the employer you have targeted. |
| asset? | | | | While it may be very challenging to think about things |
| Frankly, there are many intangibles that contribute | | | | from your potential employer's point of view, this is one |
| significantly to why one candidate would easily be the | | | | of the most effective secrets to writing a great cover |
| better choice among many similar candidates with | | | | letter with a powerful call to action. |
| otherwise equal qualifications. Your cover letter is the | | | | Powerful cover letters open doors to previously |
| place to separate yourself from others and sell all of | | | | unattainable employers who seldom if ever need to |
| your assets to an employer. The concept of a cover | | | | advertise job opportunities. They deem you as safe to |
| letter is as old as the hills. For example, in 1482, | | | | hire because you have the inside track with a referral |
| Leonardo DaVinci wrote a bold cover (sales) letter to | | | | from the employer's trusted inner circle. They separate |
| the Duke of Milan to create his own employment | | | | (free) you from the other thousands of equally well |
| opportunity and it worked. Certainly, over the years | | | | qualified candidates in the employer's mind. They |
| society and technology has advanced, but this timeless | | | | demonstrate your passion and true desire for the job |
| strategy remains widely successful, if your cover | | | | and have a strong call to action so you will get more |
| letters are well written they will help you get hired. | | | | interviews. Finally, they build your value in the mind of |
| A great cover letter also can ideally reveal the single | | | | the very Hiring Manager with whom you will soon be |
| most important consideration for an employer, that | | | | interviewing. A job search without them can be mission |
| would be who referred you. You can bet if it is one of | | | | impossible... |