| Although, my firm specializes in sales and marketing, | | | | She was so off and she did not appreciate it when I |
| we get contacts through our website from people like | | | | continually told her that this is not an article that she |
| what I am about to show you. I have changed around | | | | should put up. It was irresponsible on levels it would |
| the minor words and taken his or her college out | | | | take me pages to describe. |
| because that would not be fair as I'm sure you would | | | | The same goes for your majors. It doesn't matter if |
| not want someone to do it to you. Here it is: | | | | you major in film or chemistry. There is a difference if |
| "I have a Masters Degree in Computer Science from | | | | you would like to be a doctor, maybe an accountant or |
| (Confidential) in (This person was a recent college | | | | some type of niche major I personally don't know |
| grad). I am writing to you to look for potential | | | | about. Think law school is the answer? I could shoot |
| opportunities for full time." | | | | you 50 emails from lawyers looking for work. I once |
| Applicants contact us through our website and they fill | | | | had a potential client who was in an industry (I stopped |
| out a form. That is how most of our applicants contact | | | | listening to him and I'll get to why) where he would find, |
| us as we cannot get on the phone with them; the | | | | more or less, "sales leads" for attorneys. |
| majority of the clients call. I think I got three like these | | | | Do you know what he said? "You always want to find |
| today. I saved them in a folder to show you that | | | | leads that consist of people looking to sue because |
| nothing is a sure bet. I don't always get this many | | | | their baby was disfigured during birth. Lawyers will pay |
| because you would think that someone who holds a | | | | a lot for these." His business model (if you can call it |
| Masters in Computer Science would be able to read | | | | that) was that he would post ads strategically on the |
| the large logo that we do sales and marketing | | | | web saying such things like "has your baby been |
| recruitment. | | | | disfigured, click here." This is the real world for you. |
| Look even further. This person spent around (your | | | | Then, he would discuss the case with the potential |
| career center person would know better than I) | | | | party who wanted to sue and then he would sell that |
| maybe $150,000 on an education and is looking for | | | | lead to the highest bidding attorney in that particular |
| "full-time employment". If you have a Masters Degree, | | | | state. His words: "The best types of leads are from |
| you should not have to specify whether it is full or part | | | | uneducated states where you can get them to sign a |
| time work. Don't always listen to the media when they | | | | contract right away. That's where we make money." |
| give you averages and numbers and, blah, blah. I have | | | | Thirty years ago, if you majored in law, you stood for |
| had around 20 of the NYTimes and those guys call | | | | something. Nowadays, and you will find this out, people |
| me over the five years I've been doing this. | | | | will do anything for money. There are industries out |
| They have not once quoted me. Can you guess why? | | | | there that I could tell you about that would make your |
| The way the media works is that someone on the | | | | skin crawl. |
| executive level tells a journalist to do a story on let's | | | | The problem is that the web has separated the men |
| say, "How much young engineers are getting paid and | | | | and the women from the boys and the girls. Major |
| how well they are doing." | | | | doesn't matter. You see, you can never hide behind a |
| Then, doing his or her job, the journalist begins to call | | | | major and think you can make money. If you listen to |
| companies like mine. All my competitors give them the | | | | these polls, and make your educational decisions |
| song and dance because they hope to God that a big | | | | based on perceived stats or what you see on |
| time newspaper will quote them. I'm not too worried as | | | | Monster, you're not going to be successful. |
| I've been brought in by one or two of these companies | | | | The successful people are the ones who make smart |
| to discuss how to teach their marketing department | | | | decisions, keep learning (instead of an hour lunch |
| social media. | | | | break), have drive, learn that people are going to push |
| So, when they call me, they expect me to say what | | | | you around in the corporate world and learn how to |
| they want about the employment industry. 20 out of | | | | deal with it. You can see above. Nothing is a sure shot |
| 20 times, they have been so off that you could not | | | | these days. The only sure shot you have is to rely on |
| even imagine. I write for a few blogs and there was | | | | yourself, gain confidence in yourself (this takes time), |
| an article that people with the above qualifications are | | | | become the best at what you do and enjoy it. |
| making $65,000 and are in such high demand. | | | | Otherwise, you'll be emailing me with a $200,000 |
| I do always talk with the journalists; they are very | | | | education asking for full-time work. Think of yourself as |
| smart and interesting people. Whenever you are | | | | a resource, be smart. Right now, you are at point A, |
| speaking with an interesting person, no matter what | | | | you have to get to point C, how are you going to be |
| field they are in, ask questions. Being smart, the | | | | different as to executing B. |
| journalists attempt, at very strategic points, to get you | | | | Here's the best exercise I can give you: If someone |
| to say what they want. To be good at persuasion, you | | | | took everything away from you, your home, the nice |
| must be subtle. | | | | clothes you like, your TV, watch, etc., then gave you |
| A writer for the NYPost is not stupid. However, they | | | | $10,000, put you on the street, how would you handle |
| have a big weakness. They get frustrated when they | | | | that situation? Come up with a plan for this and you're |
| can't get the answer out of you that they want. For | | | | ahead of the Bio Tech or Sci guy who emailed me |
| instance, someone called me about a month and a half | | | | today. |
| ago and gave me some percentages as to how 50 | | | | I would buy books. |
| year old professionals were getting jobs these days. | | | | |