Create an Online Persona and Get Hired - 1

Current Job Search Trendsin problem solving or communication skills.
Long gone are the days when you get hired by mailingIf you have been out of work for a while, consider
out resumes on cream-colored paper.writing a skills-based resume or functional resume
With the job market tightly wound these days, youwhich will point out your proficiency instead of giving
need to digitally stand out from the rest. Here are ayour work history. If you have been employed
few tips on creating your online persona so you canconsistently, you can write the common chronological
get hired.resume. If your age is higher than the mean you may
Learn How to Market Yourself Onlinewant to leave off your college graduation dates.
The job hunt rules have radically changed from yearsYour E-Mail Address
past. You have to learn how to market yourself online,"" might have seemed clever at one time, but you
which involves posting an attractive resume as well aswould do much better to get yourself an email
polishing your online presence, and cleaning up youraddress that is more professional. Usually is sufficient. If
reputation.you have a professional blog or website, you can
The latest news indicates that 83 percent ofinclude them as part of your contact information.
executive recruiters use search engines to find out allYour Photo
they can about those who have applied for a positionSome recruiting companies find a photo on your
with their company. Do not be fooled - you will beresume to be unprofessional. It would be better if you
Googled! It is the new reference check.can direct the reader of your resume to your LinkedIn
In fact, you can start by Googling yourself (put yourpage or Web site where one is posted. Make sure
name in the Google search and enclose it in quotationyour photo speaks energy and dignity.
marks). You might be surprised what pops up first,Your Own Website
second or third. Hopefully it sheds a positive light inYour personal URL should convey a positive message
your direction.about your level of success. It should be different from
Did it bring up a video of you and your friend that waswhat is on your resume. It should have case studies,
a blast putting together just for fun? How about newsmultimedia clips, customer testimonials or other
clips (hopefully nothing unlawful). Perhaps your Googledemonstration of your skills and reputation.
results do show nothing at all. You need to fix that.If possible, buy and register a domain name that uses
Also, if you have joined Twitter, Facebook or otheryour own name - You can search for unclaimed
sites, what might a prospective employer be able toURLS at or which may cost you $20 or so a year.
discover about you?Then you will need a Web hosting service like or
If you take advantage of the opportunity to improve(about $20 a month or less). They have technical
your online presence, it may just land you that dreamsupport that are very helpful to get you set up.
job you have been hoping for. So, here are a few tipsIf you have experience, you can build a site yourself
on getting your digital job search information up to parwith template software. has a Sitebuilder, but the most
and even compelling, if you will.important thing is that is looks professional. If you
Your Resumeprefer, you can hire someone who does Web sites all
The best source of new jobs come from web sites. Inthe time. They usually can add photos, text, multimedia
fact, 32 percent of external hires come from online jobfiles and design it for you. If you have found a site that
boards, in comparison with 27 percent from referrals.you particularly like, you could point them to it as an
So, just to be safe, you should prepare your resume inexample.
three formats: word or.doc, pdf, and.txt.Having a designer create your page could cost you up
There are plenty of online application forms where youto $500 or more depending on their experience. Be
can cut and paste your work history right out of Word.sure you are not held hostage by your Webmaster.
Make sure that you use a universal font whichThey may say that they are the only ones that can
reproduces well on any computer. These include Arialupdate it, and then you are stuck paying them for
and Times New Roman. Have a smart friend makeevery little change. A good web designer will provide
sure that your document opens properly on differentyou with the tools to edit it yourself. Ask them right up
computer systems just to be safe.front before they have created your site.
You can take your Word document and then convertAn adequate professional site should have at least
your resume to a PDF file. This format opens on boththree pages:
PC and Mac without changing the format. You can- Introduction (includes a brief summary of your
use Adobe Acrobat to change it or use a freeexperience)
converter from- Detailed Bio
Lastly, use Word to save your third resume version as- Evidence of your Performance (awards, testimonials,
unformatted text or .txt file which can be opened bywork samples).
simple applications like Notepad. Do a save as.....plainInclude your contact information, including your e-mail
text or text only. This eliminates the invisible coding thataddress and a physical address.
Word documents contain in case you have to cut andBlog
paste it into an online form.Your web site is useful for listing your
Objective lines on a resume are no longer appreciatedaccomplishments, but a blog can show that you are
- instead use a summary of qualification, or eveninvolved in and stay up to date in your particular field.
better an executive summary. This is where youBlogs are now easy to set up with sites such as or
expound on what makes you distinctive. Whereas anThey have improved the blogging software, and they
objective focuses mainly on what you want to getare generally easy to use. Once you start a blog, be
from a certain position, an executive summary willsure to add content on a regular basis, linking to
focus on what you can contribute to the mission ofimportant sites and commenting on business related
the company. It could also shed light on your strengthsnews.