| I have been recruiting in Direct Sales since 1989. In the | | | | sentences about the opportunity and the third |
| 20 years I have been in Direct Sales, I have recruited | | | | sentence says contact me for more info. That is a |
| over 500+ men and women. | | | | very unprofessional ad. Your ad needs to provide the |
| I think when it comes to recruiting, you need to sit | | | | reader with concise info about the opportunity you are |
| down and write yourself 2-3 effective recruiting ads | | | | advertising, in the same respect, don't make it too long |
| that you can use to market your Direct Sales Business | | | | where they lose interest. They want to read an AD, |
| Opportunity. | | | | not a book! |
| Here are some of my tips for writing an effective | | | | 7. Proof Read your business opportunity ad or have |
| Direct Sales Recruiting Ad. | | | | someone else do it. Typos and Grammar mistakes |
| 1. I state my Company name several times in my | | | | look unprofessional! |
| business ad. I think its important to not have a "blind | | | | 8. Know the business opportunity INSIDE and OUT! |
| company name" in your business ad. Readers who | | | | Nothing looks more unprofessional to a recruit lead that |
| read your business ad, want to know upfront what | | | | starts asking you questions and you don't know the |
| company you are with. | | | | answer. I feel if you are going to be recruiting you |
| 2. I list all start up costs involved. I don't have my | | | | should know your business company very well. I once |
| reader guessing what the costs are. A reader has the | | | | had a girl that was 32 hours old in her company try to |
| right to know this information upfront without contacting | | | | recruit me into it. That was a big turn off for me. I am |
| you to obtain it. | | | | not saying you have to be there for years, what I am |
| 3. Quotas: If your company has quotas, it should be | | | | saying is you should know everything there is to know |
| listed in your business opportunity ad. Readers who | | | | about that business opportunity before recruiting others |
| find out after they are already talking to you a lot of | | | | into your company. |
| times feel mislead if this is not clearly stated. | | | | 9. Don't overload your Recruiting Ad with graphics. A |
| 4. Business Slang Terms. Not everyone who reads | | | | lot of older computers can not handle dozens of |
| your business opportunity ad will be familiar with | | | | graphics. Keep it simple. One banner will suffice. |
| common business slang terms. You need for your ad | | | | 10. When I make changes to my Ads, I like to get a |
| to be in clear understandable english. | | | | few friends to look over it for me. A lot of times they |
| 5. Do not over hype your business opportunity. Why? | | | | will give you great advice on changes that should be |
| a. It can scare people off into thinking its a scam or too | | | | made that you didn't think of. |
| good to be true and they move on. b. If they fail at the | | | | 11. When you decide to recruit, You need to realize that |
| business opportunity, they will turn around and blame | | | | you will have to set aside time to help train any new |
| you, saying you said you could make XYZ in a certain | | | | recruits you get. Its not right to go on a recruiting blitz |
| amount of time and so forth. Always state reasonable | | | | and then dump them all onto your Upline Manager. Its |
| commissions about the business opportunity. A lot of | | | | your responsibility to take time out to help train your |
| the Direct Sales companies will provide you with the | | | | recruits and do so effectively. All of this takes time and |
| national average on sales. | | | | patience and if you are not going to be dedicated with |
| 6. Ad Length: Too often these days I see tons of 3 | | | | your time, you shouldn't recruit! |
| sentence online business opportunity ads that say 2 | | | | |