| For each position that we apply for, there should be an | | | | The double column format is extremely effective |
| effective corresponding cover letter to enhance your | | | | when you possess all the qualifications for a job, but it |
| resume and highlight the reasons why you are a good | | | | is also equally effective when you lack one or more of |
| match. Using a double column cover letter can double | | | | the qualifications provided in the job description. The |
| your chances of being found in a database search just | | | | format clearly shows that you are qualified in many |
| by the sheer volume of keyword or buzz words | | | | areas and the employer may be willing to overlook the |
| included. The cover letter is your story, sure, but it can | | | | areas in which your exact qualifications are deficient. |
| be used to literally 'fling' your resume above others in | | | | The opening and closing of the letter provide great |
| database search engines. | | | | value to the hiring manager or recruiter when trying to |
| Right now, Recruiters and Hiring Managers are | | | | find a good match. Include that you have reviewed the |
| searching through electronic databases such as | | | | position and can see for yourself that you possess the |
| CareerBuilder and Monster to find a good match for | | | | qualifications for the job posted. |
| their job description. Using your cover letter to help you | | | | Remember: Time is of the essence. You are job |
| 'jump hurdles' over other applicants is vital if you don't | | | | hunting. Once you find a suitable position, go after it until |
| personally know anyone in the office who will get you | | | | you get that interview and get the job. |
| an interview for the job. | | | | |