| This is an example of a 'Marketing' cover letter to an | | | | Over the last five years I have: |
| employer who has advertised the job of Marketing | | | | - Created a modern and European marketing plan for |
| Manager. Note how this covering letter is not the | | | | one of the UK's leading ballet companies, leading to a |
| standard "I wish to apply..." letter. | | | | profitable tour of N America. |
| It's true that some jobs demand a more flamboyant | | | | - Held budgetary responsibility for £350,000 |
| approach than others and every cover letter needs to | | | | - Acted as Marketing Manager for one of London's |
| be interesting; however 'Marketing' by its nature can be | | | | best known theatre groups, where I won sponsorship |
| illustrated most effectively when you adopt a | | | | from Midshire Bank Scottish Airways, National Railtech, |
| 'marketing' style for your job application cover. | | | | Power Generators plc and many smaller companies. |
| As a marketing cover letter it should pique the reader's | | | | - Also worked for a year as a self-employed |
| sense of interest, illustrate the way the applicant | | | | consultant in Germany devising marketing strategies |
| understands the advertiser's need and create the | | | | for Government funded cultural activities. |
| desire to find out more. How do they find out more? | | | | I am confident that I have established my ability to |
| By inviting you to an interview of course. | | | | succeed in a tough and financially pressured |
| "Dear Mr. Pleasant | | | | environment. |
| MARKETING MANAGER - DAILY PLANET 8TH | | | | Since I would anticipate that sponsorship will continue |
| JANUARY 2007 | | | | to be essential to the success of any arts |
| Being a keen and regular theatre and concert-goer, I | | | | relatedactivity I am sure my track record of developing |
| have often visited Brindleton City Arts & | | | | and maintaining business contacts shouldserve us well. |
| Conference Centre and was therefore most | | | | My extensive network will be a useful starting point for |
| interested and excited by your advertisement for a | | | | Brindleton. I also believe that a positive |
| Marketing Manager. I should like to throw my hat into | | | | European outlook will be essential and my experiences |
| the ring by enclosing my CV for your attention. | | | | of working overseas, together with goodspoken |
| The advertisement conveys a great sense of energy | | | | French and German, would allow me to market your |
| and pride in your organisation - this is exactlythe type | | | | conference facilities sensitively andefficiently. |
| of environment to which I have contributed in the past. | | | | I look forward to the opportunity of discussing my |
| As requested, I have set out below a list of | | | | contribution with you further. |
| achievements but would emphasise that some of | | | | Yours sincerely |
| thesewould not have been possible but for the strong | | | | Jeremy McStone" |
| team spirit which has been a feature in most of | | | | Not too flamboyant for a marketing job cover letter, |
| myroles. I have always encouraged corporate effort | | | | but one that is more imaginative than the usual |
| and prefer to think of myself as a member of | | | | application cover letter. |
| theorchestra rather than a one man band! | | | | |