| What is a company profile? | | | | philosophy and approach to serving customers. Finally, |
| A company profile is essentially a resume for your | | | | be sure to mention achievements that quickly help to |
| company that you use to establish your credibility with | | | | establish your company's credibility such as awards, |
| the market you serve. Your company profile helps | | | | the number of clients you have served, or the size of |
| potential customers to understand your business as | | | | your business. |
| well as to understand your company's approach, | | | | Provide more detail on your company's products or |
| unique strengths, and relevant experience. Your | | | | services |
| company profile demonstrates your company's ability | | | | Use the second paragraph of your company profile to |
| to effectively meet customer needs. Your company | | | | list the products or services your company provides. |
| profile also helps others who are in contact with you | | | | Use this paragraph to touch on the expertise and |
| such as lenders, the media, and job candidates to | | | | experience your company has that enables your to |
| better understand your business. | | | | meet customer needs in these areas. You can also |
| Who would benefit from having a company profile? | | | | use this second paragraph to further define your |
| A company profile would benefit any company | | | | target customer for the products or services you |
| wanting to establish its credibility including: | | | | provide. |
| * A consulting firm where it's critical for the company | | | | Highlight your company's strengths and successes |
| to establish the basis for its expertise | | | | Use the third paragraph of your company profile to |
| * A service provider with a service that can't be | | | | highlight your company's unique strengths as well key |
| evaluated before the sale where the prospect | | | | successes your company has had. To develop this |
| assesses the company's ability to provide the service | | | | paragraph, take the time to list the top 3 competitive |
| based on its assessment of the company itself | | | | advantages you feel your company has over |
| * A company that lacks a recognized name in the | | | | businesses in your market space. Weave these |
| market it serves | | | | competitive advantages into this paragraph of your |
| How can a company profile be used? | | | | profile. Next, list the top 3 successes your company |
| There are many ways to use a company profile such | | | | has had and incorporate these successes into your |
| as: | | | | company profile. |
| * Including it on your web site as a means of | | | | Include qualifications of your company and your staff |
| establishing your company's credibility | | | | Use the next paragraph of your company profile to |
| * Using a print version as a sales tool at trade shows | | | | demonstrate your company's qualifications by |
| or in mailings to prospects | | | | emphasizing areas such as patents, publications, |
| * Providing it to lenders to help you secure financing | | | | business partnerships and alliances, tools or |
| * Adding it to your media kit and including it with press | | | | technologies used to meet customer needs, |
| releases to give the media background information | | | | accreditations, certifications or the educational |
| about your company | | | | background of staff members. |
| * Using it as a recruiting tool to promote your company | | | | Summarize your selling statement |
| to job candidates | | | | Use the final paragraph of your company profile to |
| What should be included in your company profile? | | | | provide a 1 or 2 sentence closing selling statement that |
| As a guideline, shoot for a company profile of | | | | explains why a client should work with your company. |
| approximately 250-400 words in length covering each | | | | Close with company contact information |
| of the following key areas: | | | | After the final paragraph of your company profile, |
| Summarize your company's background information | | | | provide your company's contact information including |
| Use the first paragraph of your company profile to | | | | the mailing address, phone number, fax number, e-mail |
| summarize your company's background information. | | | | address, and web site URL. |
| Include in this first paragraph the year the business | | | | Whether you use internal resources to create your |
| was founded, where the business is located, a | | | | company profile or work with an outside resource, |
| top-level description of the products or services your | | | | your business will benefit from having a company |
| company provides, a top-level description of the clients | | | | profile to establish your company's credibility with |
| and industries you serve, and the geography you | | | | prospects, lenders, the media, and job candidates. |
| serve. Also include details about your company's | | | | |