| If you thought that web marketing was only for | | | | LinkedIn helps to use this power to optimize your job |
| multinational corporations, think again. The internet is | | | | search. LinkedIn allows you to look up various levels of |
| evolving in many ways to make life easier for the | | | | your network. So, when you conduct a search for a |
| common man. The power of media is now, in the | | | | person with legitimate authority in a company. Let's say |
| hands of the people. And you could use it to promote | | | | hiring manager at Google in Silicon Valley, CA. It will |
| pretty much anything, even yourself! | | | | retrieve: |
| Online careers first found its way into common man's | | | | First Level Network: People you directly know. Maybe |
| life through executive job search engines. There were | | | | your buddy from business school just got hired as a |
| a multitude of options available. But you were only in | | | | hiring manager in Google. |
| contact with an intermediary and the only reason to | | | | Second Level Network: Maybe your buddy from |
| post your resume on a job portal was to get a job. | | | | business school had a buddy from high school, whom |
| LinkedIn Uncovered The Unmet Need: | | | | Google hired as hiring manager. In this case you could |
| A large number of professionals wanted to network | | | | ask your buddy to introduce you. Since you came |
| with people from similar industries. The reason was not | | | | from a known source, the hiring manager might give |
| only to go job hunting but also to get genuine career | | | | you a better hearing or will, genuinely, tell you what you |
| advice from someone who was, currently in the | | | | need to build upon to get the job! He or she could be |
| situation they desired to be in. Also many students | | | | your best qualified career guide. |
| wanted to zero in on their career from the options | | | | Third Level Network: This is the buddy's buddy's buddy. |
| they had. What better way than to ask someone who | | | | You would need a double introduction here. But you still |
| was in the same job? | | | | come from a known source. |
| The Magic Word: Networking | | | | Moreover, as and when you add more people, your |
| LinkedIn noticed the power of networking. Let's | | | | network increases by a large number. A person with |
| assume that A wants to meet C. A is on good terms | | | | 300 connections, which is pretty common on LinkedIn, |
| with B, and B is a good friend of C from high school. | | | | is connected to at least 10000 people. |
| Poor A keeps wondering and wishing; unaware of the | | | | Also, there is an option for recommendations. You |
| fact that B could come to his or her rescue. So A is | | | | could even make your personal website and post your |
| forced to pay the price for lack of networking. In other | | | | link there. If any recruiter gets interested, he/she could |
| words, if we are on good terms with 50 people and | | | | find more information about you. |
| each of the 50 are friends with 50 different people; | | | | The possibilities are endless. You will be shocked to |
| we will have a network of 2500 people from all walks | | | | know how many people are harnessing the power of |
| of life and industries. | | | | LinkedIn to land into the most coveted jobs! |
| Unleashing The Power: | | | | |