Move Over Satellite Radio, Portable Music is Here to Stay

It all happened so fast, and it was a really exciting time.and Apple introduced the iPod to the world (2001).
First, satellite radio was considered a hugeNow, over 174 million iPods have been sold.
breakthrough for the music industry. Everyone wasEstimates say Apple sold another 20 million in the
going to benefit: the music industry and the consumerfourth quarter of 2008. Sales are booming, iTunes and
could be happy with this choice. New music marketsother sites are busier than ever, and it is clear that
would emerge. Music that could never be heard oniPods are the new record players, tape decks, CD
commercial radio stations would find an audience.players - they support the digital form of music, which
Sales would go up. Consumers would have moreis leading the music industry toward the future. Will
choices.CDs become as obsolete as records and tapes?
It was truly a win-win idea with a lot of excitement andWhat makes MP3 players even more desirable is that
momentum. It was going to change everything. That is,they aren't only for music: podcasts, news, interviews,
until the MP3 showed up. Now satellite radio has aboutradio-type shows - everything is moving toward digital.
as many subscribers, as people buying iPods inYou or I can make a podcast and upload it to share
one-quarter. How did this all happen?with people in a matter of minutes. Information is
What you may remember most is the whole Napsterbecoming freer and more fluid with each passing
scandal, but that isn't the beginning. The beginning wasmoment due to the digital download.
the creation of the MP3 form of music, which cameSatellite radio isn't dead yet; Sirius XM expects about
along in 1987. While the MP3 format was around, it20 million in 2009, with an estimated growth of just
didn't develop traction until SubPop started distributingunder 8 percent. They have over 19 million subscribers,
music tracks through the format, while also distributingbut they certainly aren't changing the way music is
MP3 players in 1999. That year was the year oflistened to in this day and age. Digital downloads are
Napster file sharing, and within two years, Steve Jobsking.