Recruiting Services - Fact and Fiction

Signing up with a recruiting service can be extremelyFACT: Recruiting services are profit driven
enticing, as their sales pitches are hard to ignore. Theorganizations. Their focus is to sell their program to as
following is a sample of what many student athletesmany families as possible. In order to keep enrollment
have mentioned to me in regards to these services: "Ihigh, they often dishonestly evaluate potential
hired a recruiting service that sends my profile toprospects and make promises they cannot keep.
hundreds of schools. This service has a success rateWhile many insist that their primary focus is on student
of 95%, and their student athletes receive on averageathletes, in all reality this is secondary to meeting their
$9,000 a year in scholarship dollars."enrollment numbers. With such a large number of
FACT: A Recruiting Service will never hurt you in thestudent athletes enrolled in a particular recruiting
process - in fact, it can only help. The essentialservice, they cannot possibly provide everyone the
question about recruiting services is evaluating whetherindividual attention that they need and deserve.
or not the benefits of these services justify the cost.FACT: Similar to showcases, many recruiting services
Many of these services cost thousands of dollars forpublicize the names of their student athletes and the
the creation of a profile and/or video, which they thenscholarship offers they receive. It is unclear as to the
email to hundreds of coaches nationwide. Therole the company actually played in this process.
overwhelming majority of the schools these servicesFACT: Many recruiting services throw out success
send your information to are probably schools yourates and average scholarship dollars awarded. These
would never consider attending anyways. With thatnumbers are not accurate. Recruiting companies get
being said, it is clearly much cheaper to create yourtheir success rates from graduating seniors who
own list of schools, and send your own information outCHOOSE to fill out a survey indicating their overall
to them yourself.satisfaction with the service during the process. Thus,
FACT: Recruiting services send out multiple profilesthe satisfaction rate can represent a VERY small
and videos each day to the same college coaches.portion of a service's entire client base. The same can
Because there are numerous organizations doing thebe said for average scholarship dollars awarded.
same thing on a daily basis, college coaches areThese numbers are also accumulated by those
inundated with similar emails from recruiting servicesgraduating seniors who CHOOSE to fill out the survey
who are recommending prospects that the servicesand disclose this information. In addition, some may
themselves barely know. In short, many of theseinclude academic scholarships and financial aid into this
emails are considered nothing more than junk mail, andaverage scholarship number. Clearly, student athletes
are consequently never opened.do not need the help of a recruiting service to earn an
FACT: College coaches want prospect informationacademic scholarship or to be awarded financial aid
from sources they trust. If student athletes are payingdollars. Secondly, there is a clear difference between
an outside organization to market them to collegeacademic scholarships, financial aid, and athletic
coaches, the recommendations and evaluations thatscholarships.
these companies create are clearly biased.FACT: A recruiting service is a tool that has its
FACT: Any college coach will tell you that they wantlimitations. If you decide to go with a recruiting service,
to hear directly from the student athlete, not mom orunderstand that it is still really critical that you do some
dad, and not from an outside source that is being paidwork on your own as well. At the end of the day, you
to recommend and represent you. Contacting collegeneed to be your own advocate. In addition, be sure
coaches on your own is a proactive approach to thethat you consistently communicate and follow up with
recruiting process that shows maturity, poise, andyour recruiting service, and hold them accountable for
responsibility, aspects that college coaches are lookingeverything they say they will do for you.
for in all of their potential players.