Sales Managers and Accounting - A Forced Relationship

When you're moving up the sales ladder, whether it beassets, liabilities and stock holder's equity. For now, let's
from Senior Sales Representative to Salesfocus on equity and liabilities.
Management, from Sales Management to VP of SalesFor the purposes of this overview, let's assume that
level or from VP of Sales level to Executive Levelyou:
Personnel, becoming acclimated to all aspects of your1. Have a good amount of sales representatives under
position is going to take some time. Regardless ofyou. This involves new business acquisition employees
what your strengths are, what comes naturally toaround the country. To execute the sales plan laid
some and may prove to be quite difficult for you.forth, you have a certain budget or amount of money
However, there are some basic skills that can help anyto spread around accordingly each quarter or year.
salesperson make an upward transition more easily. InThis amount of money is your "equity."
this post, we'll take a look at basic accounting and how2. Have a certain budget to penetrate new and
a good grasp on profit and loss will put any salesexisting targeted regional accounts and, for the
executive ahead of the game.bookkeeper's sake, call it an employee expense. Some
1. Accounting in Conjunction with Microsoft Excelof these expenses include: payroll, benefits, commission
As a sales manager, VP or Executive Level Salesowed and other expenses which may include:
employee, you constantly need to be doing basicemployee car and gas expenses and, possibly basic
accounting to accurately predict whether you're goinghome office expenses, or "liabilities."
to meet your sales goals for the quarter. You are alsoNow that you have the basics, the accounting part is
going to need to use accounting in order to predict andquite easy. First and foremost, you want to ensure
set future sales goals. Also, you need to be able tothat your assets are raising in comparison to your
evaluate the employees you are managing by lookingliabilities. You must check this quarter after quarter. The
at their own sales goals and numbers.name of the game is to keep your assets high while
The only way to keep on top of the aforementionedretaining a low amount of liability. Once neatly put on
sales goals and employee performance is to learn andan Excel Spreadsheet, you can evaluate your
become familiarized with basic accounting methodsstatements and adjust your plan of attack to make
and Microsoft Excel. Don't worry, you don't have to beyour company more profitable and effective.
able to adjust basic credit and debits under GAAPIf you fail to keep a careful record of all your equity
(Generally Accepted Accounting Principals) standardsand liabilities, you are, profit and loss wise, keeping
or file a company's taxes. However, you need toyourself in the dark and will have to guess as to
know the basics of both a balance sheet and incomewhether or not your team will be profitable. To ensure
statement. It might sound hard, but it is actually quiteyour numbers are accurate you should be in contact
simple.with your accounting department at least once a
Here are the basics: a balance sheet is a quarterlymonth.
report which is essentially divided into three categories: