| There are just some industries which are both | | | | industry is still very popular. The odds of a "big fish" |
| impossible to get into and more impossible to sell. This | | | | wanting to even get on the phone with an insurance |
| is primarily due to a few factors which vary by | | | | sales representative are almost nil. Combine that with |
| industry. | | | | the odds of that same person needing insurance at |
| 1. SEO - there are only a few truly good SEO firms | | | | the same time the sales professional calls and you |
| out there and the problem is that for every good SEO | | | | have a lottery type situation. |
| company, there are 50 bad ones. This is not to | | | | 3. Stock brokers - this is almost a mirror image of the |
| mention that ranking highly in the SEO world is like | | | | above profession. Not only are people not going to |
| shooting to be a NBA star. I could not imagine just how | | | | take stock tips from a random person calling over the |
| hard it is to rank within the top 3 pages for a relevant | | | | phone, even if they would entertain a conversation, |
| search; that is, if they are starting from scratch. I am | | | | they probably have no money left from 2008. To pile |
| not an expert, but my first inclination would be | | | | on top this, there are so many mediocre stock brokers |
| "impossible." | | | | that people have become very weary of equity sales |
| Good SEO firms have been beaten down by poorly | | | | representatives outside of the major brokerage |
| run, unethical SEO companies around the globe. | | | | houses. |
| Additionally, almost immediately after signing on, many | | | | 4. Print and copier sales - I don't know why anyone |
| of the companies which have purchased search | | | | would go into these industries in the first place, but HP's |
| engine optimization services from reputable firms | | | | copiers used to compete with the copiers |
| complain that they have not seen optimal results yet. | | | | manufactured by Ricoh. Now they both have to |
| They don't quite understand that this is partly due to a | | | | compete with the internet. Also, nobody is going to find |
| few variables. The first is that SEO, especially after | | | | it acceptable when a copy or print salesman or |
| the switch in the Google Algorithm, ranking highly takes | | | | saleswoman knocks on their door. Paper is a thing of |
| more than just building links from any highly ranking PR | | | | the past and this puts quite a strain on the people |
| site. Second, the companies "clients" are not proactive | | | | (especially the sales people) in the industry. |
| throughout the process. SEO is a "help me help you" | | | | 5. Software sales - these days, software is so easy |
| service. It takes a lot of writing and research on both | | | | to program. As a matter of fact, check your spam |
| ends. | | | | email sometime and, surely you will find a bunch of |
| 2. Insurance sales - this profession speaks for itself. If | | | | offers to buy hundreds of different software solutions |
| you are not working for a really, really reputable | | | | being offered. Twenty five years ago, software was |
| company, you are hitting the phones all day long. | | | | the hottest thing in the market. In 2010, to start a |
| These days, nobody wants to be cold-called. If | | | | business based around any particular software solution |
| somebody needs something, they go to the web. This | | | | is exceedingly difficult. |
| is part of the reason as to why the aforementioned | | | | |