| If you are in sales and are attempting to prospect via | | | | addresses which are not given out to the public nor |
| the phone, you are doomed to a lifetime of assistants | | | | are they predictable. The first step is to go online and |
| cutting you off at the knees, or an empty voicemail | | | | find out the names of some of the high level |
| machine which may or may not be the real VM of the | | | | executives. Getting these is nearly 75% of the battle. |
| decision maker. Even if you do get a direct voicemail | | | | Due to the fact most companies have a single format |
| (one that the C-level executive does listen to) as soon | | | | for all email addresses such as first.lastname @ Most |
| as he knows you are selling a product he will most | | | | of the time, you can call the secretary, get her or his |
| likely delete the voicemail immediately and completely | | | | email and now you're able to get in touch with |
| forget about you. | | | | whomever you desire. Large companies will typically |
| The scenario is completely different with email. The | | | | have a separate inbox which is hard to get your hands |
| decision maker, whether or not the email gets junked, | | | | on, though this is not the story most of the time. |
| will have to glance at the subject line. However, | | | | Writing a Catchy Subject Line |
| whether the target prospect actually opens the | | | | The majority of the time, higher-ups in the organization |
| particular email is contingent on a few factors. Below, | | | | will not read the body of your email. Personally, my |
| I've gathered some tips as to how to increase your | | | | preference, is something like - "If your company is |
| odds of getting through to prospects via cold-emailing. | | | | looking for U.S. based Exchange Hosting..." To get a |
| Doing Research on the Company | | | | grasp on the best way to word the subject of your |
| Before prospecting a particular company, make sure | | | | email, look at different sales representatives who |
| you do some research on what the firm does and | | | | prospect you via email. So you're able to perfect this |
| what responsibilities each person in the firm likely has. | | | | prospecting art, take a combination of the subjects |
| You do not want to send a prospecting email to a | | | | that you find catchy and use them to your advantage. |
| CFO if you are selling human resource software. | | | | Additionally, make sure to take into account the sales |
| Additionally, if you don't know what the company | | | | emails which you receive on a daily basis that you |
| whom your emailing does, that is going to come | | | | immediately ignore their respective message. |
| through in your message and could ruin a great | | | | Monthly emails |
| opportunity. | | | | Remember, it is going to take time to have these |
| Getting the decision makers email | | | | emails work. However, if you stick at it (around once a |
| Getting the decision makers email address (for small to | | | | month) and use a CRM system to your advantage, |
| mid-size companies) is quite easy. Though, I suggest | | | | breaking into these companies is a whole lot easier. |
| that you not go after the CEO of a large business | | | | Though, make sure not to be annoying. Too many |
| because they typically will have internal email | | | | prospecting emails will have the opposite effect. |