The Importance Of Retention

I often get the opportunity to speak with CEOs andretain.
leaders of multi-nationals and SME's about the value of2. Recognise the environmental 'push and pull' factors
top talent to their business. I have come to thethat encourage retention.
following conclusions:3. Develop an employee value proposition for high
- Talented executives are often motivated andpotential-high value employees and compile strategies
attracted by the prospect of personal development asto implement this proposition.
opposed to high compensation.4. Talent management is not confined to HR, it is
- Top talent attracts other top talent - a company withsomething that every leader should do and be
talented executives are more likely to attract otheraccountable for.
such candidates.I am often asked if executive search firms are not at
- It often happens that a company full of top talent willthe root of corporate retention problems? To be
grow faster, recognised as a market leader andhonest, the answer is no. Of course if there was
generate more profits than its competitors.complete retention in companies then executive
I predict that the topic of talent engagement will be onesearch firms would not exist, but retention is actually to
of the important issues for years to come. The currentour benefit. If recruited candidates quickly move on,
and future availability of talented executives areeventually neither clients nor candidates will take the
affected with anticipated changes in populationcalls of executive search consultants who are unable,
demographics, more astute potential hires, technologyor unwilling to match the needs of the client and or
and globalisation. Without a program to identify talent,candidate. I am convinced that a value-oriented model
strengthen the capabilities of existing leaders andwill outlive and surpass a transactional model. The
increase the number of people in the leadershipexecutive search consultants who recognise this are
pipeline, a business is more likely to fail.the ones that help build their industries.
According to a recent study by Accenture, 80 percentSuccess in finding talented individuals will lead to repeat
of global business leaders believe that 'people issues'business. Search firms who align their interests with
are more important today than they were three yearstheir clients' have a much greater chance of
ago, and 68 percent believe that retaining talent is farsucceeding in every search, thereby having a better
more important than acquiring new hires.chance of repeat business.
The labour market is already quite challenging inSuccessful executive search consultants force both
several economies and with many industries havingthe client and the candidate to make good and
difficulty finding suitable talented executives for criticalsometimes difficult decisions. Without trust this would
business roles, all points to the fact that retaining talentnot be possible - the focus should be on solutions, not
should be a high priority. It is my opinion that companiesjust placements.
without a clear strategy for finding and retaining talentAs the market for executive talent becomes
will miss opportunities and have a greater chance ifincreasingly fluid, as real and perceived loyalty of the
failing.employee to the employer decreases, companies
Some key points to consider in compiling a retentionwithout a clear strategy for finding and retaining talent
plan:will miss opportunities and ultimately fail.
1. Identify the individuals who are the most critical to