| Top search engine ranking will drive traffic to your site. | | | | So the easier you make it for search engines to |
| Traffic means more sales, recruiting, and success. | | | | properly categorize what you put up on the web, the |
| Anchor text is a huge part of getting high rankings. If | | | | more the search engines will reward you with higher |
| you write articles that show up on the first page of | | | | ranking. |
| search results for highly searched key words, people | | | | In order to take advantage of anchor text to get top |
| will find you and your site. So learning to use anchor | | | | search engine ranking you must have the ability to |
| text in your posts and articles is a very productive use | | | | access and alter the code. It may sound a bit |
| of your time. | | | | intimidating for the less experienced, but really is a very |
| Anchor text is a hyperlink to another place in the web. | | | | simple and logical process. Look for a tab that is titled, |
| It looks like text to the reader but when viewed looking | | | | HTML, and that is your way in. |
| at the source code, the HTML, the link is plainly visible. | | | | If you have a blog post and you have written your |
| Search engines read the hyperlink and use that | | | | post in plain text you then can click on the HTML tab |
| information to more accurately categorize the post or | | | | and view the code. If you have included nothing |
| site. | | | | beyond text, the HTML will look exactly like your text. |
| The success of a search engine comes from the | | | | To transform one of your text words or phrases into |
| positive experience of the searcher. If you were to | | | | anchor text all you need to do is remember a simple |
| use a search engine and repeatedly get results that | | | | formula. |
| were not relevant, you'd find another search engine. | | | | |