| Marketing is not as simple as many may lead you to | | | | out. Focusing your efforts into a sole initiative demands |
| believe. In order for your business to be effective, you | | | | that you understand it intimately. You better know |
| need to understand what is involved in promoting what | | | | what you are doing if that's the ONLY initiative you've |
| you are offering in terms of products and services. | | | | got. In addition you also need to have a backup plan in |
| That is where a good marketing initiative comes in to | | | | case your initiative does not come through for you as |
| play. A marketing initiative is essentially anything that is | | | | you hoped. Often, when you put all your eggs in one |
| clearly defined as a marketing effort. Simple, isn't it? It | | | | basket, you better have more eggs! |
| is basically anything specific in your marketing plan. So | | | | Another type of marketing initiative you may invoke is |
| what types of things are considered marketing | | | | a large scale shift in what you are doing. If you are |
| initiatives? Here are a few examples that may help | | | | going away from traditional marketing to exclusively |
| you. | | | | use the internet that is a whole new marketing initiative |
| For larger companies, a marketing initiative can be a | | | | you are putting in place. Though not as specific as |
| theme. For instance, a set of commercials that use a | | | | other examples, it is certainly something that directly |
| specific character or funny situation over and over | | | | affects the marketing of your company. These types |
| may be considered a marketing initiative. This, though, | | | | of initiatives are usually done parallely with your existing |
| would certainly be more common with large | | | | marketing initiatives. The old initiatives are slowly |
| businesses. An example of this is the Geiko | | | | phased out as the new one takes over. |
| commercials that feature the cute talking gekko. The | | | | A marketing initiative can also be as simple as a shift in |
| initiative is to associate their car insurance services and | | | | an idea. You can have a new marketing initiative that |
| products with a character that sticks in your head. | | | | simply changes the way you promote your company, |
| Being cute is an added advantage. This is why many | | | | or more specifically what about the company you are |
| commercials use cute, cuddly characters such as | | | | trying to promote. A shift in positioning is a good |
| babies and puppies etc. | | | | example. |
| Another example of a marketing initiative is undertaking | | | | Marketing initiative is a broad term that is used often. |
| a certain method relentlessly. Sometimes you may | | | | However, if you understand what it is you will be more |
| wish to focus your efforts solely on one method of | | | | able to effectively put an initiative in place if you need |
| marketing. If, for instance, you decide to implement | | | | to. Changing or implementing an initiative is a big part of |
| email marketing with great fervor, then you can call | | | | the promotion of your business. So it's important that |
| that your email marketing initiative. You will outline a | | | | you understand what it means in the first place. |
| plan very specific to that initiative. And you will carry it | | | | |