| LinkedIn is one of the most popular online | | | | recommend you can easily see your experience and |
| career-focused networking tools available today. It | | | | achievements. Your LinkedIn profile then becomes a |
| has over 40 million members, and it’s growing. Did | | | | floating, open-ended marketing document for you… |
| you know that 80% of employers use LinkedIn as a | | | | which opens up the possibility that someone might call |
| networking tool to find the best candidates? LinkedIn | | | | and say, “I saw on your LinkedIn profile that you are |
| provides such an amazing array of opportunities, | | | | experienced in x, y and z. We need those types of |
| it’s increasingly becoming “the place to be” | | | | skill sets…can we talk?” |
| for professionals in all industries, all over the | | | | 3. A highlight of LinkedIn is that it allows for |
| world. It's a vital tool for those interested in | | | | recommendations to be made. Partners, suppliers, or |
| medical sales, laboratory sales, medical device sales, | | | | clients can write short paragraphs about other |
| biotech sales, pharmaceutical sales, or any healthcare | | | | individuals they have worked with. A testimonial like |
| sales. | | | | this is one of the most powerful features of a resume. |
| LinkedIn’s primary purpose is to allow its users to | | | | It reinforces the details that are listed as well as helps |
| interact with other professionals to help enhance | | | | build trust about how you do your work. |
| career opportunities. Although it functions on the | | | | Why is LinkedIn important? In today’s competitive |
| same principle as other networking sites in that a set | | | | business climate, every advantage is a plus. Not only |
| of connections is created, it creates a specific set of | | | | do potential employers or partners get the opportunity |
| business-related benefits for its users: | | | | to know more about you, but you also get to control |
| 1. Joining LinkedIn is a definite advantage for | | | | what others see about your work experience and put |
| professionals because it allows you to expand your | | | | your best foot forward. It's how you build your |
| network using the connections of other people. The | | | | personal brand and increase your online presence. |
| whole purpose of the site is to allow you to establish a | | | | If you don’t already have a LinkedIn profile, you |
| link to someone who is in the network of one of your | | | | need to get one now. Need help? Click here to find |
| first degree contacts. It expands your potential | | | | out how to set up your profile, choose connections, |
| opportunities exponentially. It’s not only a | | | | create contacts, and get great recommendations. |
| resource, it’s a learning tool for you. | | | | If you have a LinkedIn profile and aren’t getting the |
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| is provides a platform to build an online resume. Past | | | | tricks—creative ways to target the people you need |
| projects, places of employment and notable | | | | in your network. |
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